When you plan to create an interactive and attractive digital marketing Austin strategy, you need to analyze a lot of data. You will need a way of distilling that data into manageable, actionable pieces to use to add it to a much larger picture.

When you ponder over your marketing essential performance indicators, there are some things that you need to keep an eye on and should be evaluated no matter which metric you are using.

• The source. If you have a particular metric valuable to your business, knowing where it came from will be highly important to get more of them.

• The content, form, page, etcetera contributed to creating a worthy metric. For instance, if all of your leads are converting on a single piece of content, it's a good bet to say that other content like that will be successful in the future.

Let's discuss which metrics your business should be paying attention to!

Learn More! 10 Digital Marketing Trends to Watch in 2022

5 Digital Marketing KPIs You Need to follow

Visitors

The first digital marketing KPIs that you should consider is the visitors that come to your website. Add how many potential clients are using your website in a specific period of time. By analyzing how many visitors you've gotten, you'll then learn where they have stopped or proceeded in the funnel. You can now focus your time and energy on areas that need improving and where things are moving on smoothly.

Leads

The following key performance indicator to look at is the leads. This may seem evident, but it's a critical metric to the overall health of your business. Keeping track of your information through digital marketing KPIs is a great way to evaluate your performance over time and see patterns that lead to success or failure. You can also analyze what your users find the most valuable.

Qualified Leads

However, not all of your leads will be a perfect fit for Business to Business marketing. That's why the following digital marketing key performance indicator (KPI) is categorized as qualified leads. Understanding which leads are qualified helps showcase if your content and thus your website is affected and if the content is bringing in leads that are a fit for your business.

Our marketing qualified leads or rather known MQLs and sales qualified leads known as SQLs within the field of qualified leads lives. Both are essential to keep track of to see where the gaps in your funnel might be.

Learn More! Best Search Engine Marketing Types that You Must Know

Opportunities

Next comes the metric representing your "opportunities" or the people involved who are suitable for your company. The most vital thing to know when it comes to chances is how many of them became consumers. Along with other less measurable things, you will be able to help enhance your sales process.

Conversion Rates

You need to follow through with the stops made by your user to the end of your funnel. When they reach the future, that is when your conversion rates increase. If your last visit is reviewing your product and looking at the stores the merchandise is available, that is when the conversion is complete. Analyzing the rate with which people move down the funnel will be your biggest ally in closing gaps and creating a better marketing and sales process for everyone involved.

Ending Note

Although there are many ways of collecting, organizing, and analyzing marketing data, there are some standard metrics that all marketers should be considering.

The funnel for the marking process was seen as the end-all-be-all of marketing performance very recently. However, since the Inbound Conference of 2018, the flywheel has gained a lot of popularity in inbound marketing strategy.

Learn More! 5 Key Types of Social Media Marketing

Although we thoroughly agree with the premise of the flywheel, we believe there is still merit to the insight and critical working indicators that the funnel depends on and how those digital marketing KPIs relate to each other. By applying those metrics, a business could gain valuable insight into how their marketing efforts performed and be modified according to your requirements.